An annotated and extended bibliography of higher education marketing

Author(s)

• Constantine, Karen Krall

Bibliographic Information

An annotated and extended bibliography of higher education marketing

Karen Krall Constantine

（Bibliography series / American Marketing Association）

American Marketing Association, c1986

• pbk.

Details

• NCID: BA0746814X
• ISBN:
  • 0877571848
• LCCN: 86017356
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: vi, 71 p.
• Size: 23 cm
• Classification:
  • LCC : Z5814.U7
  • LCC : LB2351.2
  • DC19 : 016.378/198/0973
• Subject Headings:
  • LCSH : College students -- United States -- Recruiting -- Bibliography
  • LCSH : Universities and colleges -- United States -- Admission -- Bibliography
  • LCSH : Public relations -- Universities and colleges -- United States -- Bibliography
  • LCSH : College publicity -- United States -- Bibliography
  • LCSH : Marketing -- United States -- Bibliography
• Parent Bibliography ID:
  • BA07399954