This is PR : the realities of public relations
Author(s)
Bibliographic Information
This is PR : the realities of public relations
Wadsworth Pub. Co., c1989
4th ed
Available at / 4 libraries
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Note
Bibliography: p. 481-492
Includes index
Description and Table of Contents
Description
This book should be of interest to students taking courses in public relations in departments of business and management.
Table of Contents
Part 1: Public relations: role and origins. PR:what and why? PR: where are its roots and where is it growing? Part 2: Research areas in public relations. Publics and public opinion. Research. Persuasion and communication theories. Communication channels. Part 3: PR's ethical and legal environment. Ethics and social responsibility. Laws affecting PR practice. PR in action. Campaigns and cases. Working in the media. Managing PR work. Crises. Appendixes. Index.
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