This is PR : the realities of public relations
著者
書誌事項
This is PR : the realities of public relations
Wadsworth Pub. Co., c1989
4th ed
大学図書館所蔵 件 / 全4件
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該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. 481-492
Includes index
内容説明・目次
内容説明
This book should be of interest to students taking courses in public relations in departments of business and management.
目次
Part 1: Public relations: role and origins. PR:what and why? PR: where are its roots and where is it growing? Part 2: Research areas in public relations. Publics and public opinion. Research. Persuasion and communication theories. Communication channels. Part 3: PR's ethical and legal environment. Ethics and social responsibility. Laws affecting PR practice. PR in action. Campaigns and cases. Working in the media. Managing PR work. Crises. Appendixes. Index.
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