Conducting a successful capital campaign : a comprehensive fundraising guide for nonprofit organizations
著者
書誌事項
Conducting a successful capital campaign : a comprehensive fundraising guide for nonprofit organizations
（The Jossey-Bass management series）（Jossey-Bass higher education series）
Jossey-Bass Publishers, 1988
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注記
Bibliography: p. 281-284
Includes index
内容説明・目次
内容説明
Drawing on his extensive experience as a fundraising manager and consultant for diverse nonprofit institutions, the author offers winning strategies and formulas for streamlining the fundraising process and maximizing results. He identifies the key principles of all successful capital campaigns -- small or large, regional or national. And he shows how these principles can be effectively applied in any type of nonprofit organization, including educational, arts, community, health care, charitable, and religious groups.
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