Media use in the information age : emerging patterns of adoption and consumer use
著者
書誌事項
Media use in the information age : emerging patterns of adoption and consumer use
（Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant）
L. Erlbaum Associates, 1989
大学図書館所蔵 件 / 全22件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and indexes
内容説明・目次
目次
Contents: H.J. Hsia, Introduction. Part I:The Need for New Research Methods. J.G. Webster, Assessing Exposure to the New Media. B. Klopfenstein, Problems and Potential of Forecasting the Adoption of New Media. C.L. Ogan, The Effects of New Technologies on Communication Policy. Part II:Adopting and Using the New Communication Media. C.W. Steinfield, W.H. Dutton, P. Kovaric, A Framework and Agenda for Research on Computing in the Home. B.S. Greenberg, Teletext in the United Kingdom: Patterns, Attitudes and Behaviors of Users. J.S. Ettema, Interactive Electronic Text in the United States: Can Videotex Ever Go Home Again? J.D. Straubhaar, C. Lin, A Quantitative Analysis of the Reasons for VCR Penetration Worldwide. A.H. Caron, L. Giroux, S. Douzou, Uses and Impacts of Home Computers in Canada: A Process of Reappropriation. J.D. Straubhaar, D.A. Boyd, Adoption and Use of Videocassette Recorders in the Third World. Part III:Emerging Models of Media Use in the Information Age. A.M. Rubin, C.R. Bantz, Uses and Gratifications of Videocassette Recorders. J.G. Webster, Television Audience Behavior: Patterns of Exposure in the New Media Environment. C. Heeter, Implications of New Interactive Technologies for Conceptualizing Communication. R.A. Winett, K.D. Kramer, A Behavioral Systems Framework for Information Design and Behavior Change. D. Brown, J. Bryant, An Annotated Statistical Abstract of Communications Media in the United States.
「Nielsen BookData」 より
