Focus group interviews : a reader

Author(s)

• Higginbotham, James B.
• Cox, Keith Kohn

Bibliographic Information

Focus group interviews : a reader

[edited by] James B. Higginbotham, Keith K. Cox

American Marketing Association, c1979

• pbk.

Note

Includes bibliographies

Some copies have different pagination: 129 p.

Details

• NCID: BA07484372
• ISBN:
  • 0877571236
• LCCN: 79015536
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vi, 124 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Interviewing in marketing research
  • LCSH : Focused group interviewing