Political marketing : readings and annotated bibliography

Author(s)

• Newman, Bruce I.
• Sheth, Jagdish N.

Bibliographic Information

Political marketing : readings and annotated bibliography

editors, Bruce I. Newman, Jagdish N. Sheth

American Marketing Association, c1985

• pbk.

Details

• NCID: BA0748469X
• ISBN:
  • 0877571805
• LCCN: 85026866
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xi, 259 p.
• Size: 28 cm
• Classification:
  • LCC : JF2112.C3
  • DC19 : 324.7
• Subject Headings:
  • LCSH : Campaign management
  • LCSH : Campaign management -- Bibliography
  • LCSH : Electioneering
  • LCSH : Electioneering -- Bibliography
  • LCSH : Marketing
  • LCSH : Marketing -- Bibliography