The relationship between advertising and promotion in brand strategy

Author(s)

• Strang, Roger A.
• Prentice, Robert M.
• Clayton, Alden G.

Bibliographic Information

The relationship between advertising and promotion in brand strategy

by Roger A. Strang with contributions by Robert M. Prentice and Alden G. Clayton

（Report / Marketing Science Institute, no. 75-119）

Marketing Science Institute, c1975

Note

Bibliography: p. 134-136

"October 1975"

Details

• NCID: BA07492916
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: ix, 138 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951