Consumer information processing : perspectives and implications for advertising

Author(s)

• Wilkie, William L.
• Farris, Paul

Bibliographic Information

Consumer information processing : perspectives and implications for advertising

by William L. Wilkie and Paul W. Farris

（Report / Marketing Science Institute, no. 76-113）

Marketing Science Institute, 1976

Note

"August 1976"

Details

• NCID: BA07493759
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 153 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951