Export marketing handbook

著者

書誌事項

Export marketing handbook

Walter H. Nagel, Jr. & Gaston Z. Ndyajunwoha

Praeger, 1988

大学図書館所蔵 件 / 全13件

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注記

Bibliography: p. [131]-132

Includes index

内容説明・目次

内容説明

This is a `how-to' sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for `export potential,' methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials. Business Information Alert What business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while minimizing risks? Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business. They examine the background and future of export marketing in order to assess the decision to enter the field. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.

目次

Assessing the Next Decade's Most Promising Business--Export Marketing Applying Export Marketing Mix Variable--The Four P's to Export Marketing Managing/Controlling a Successful Export Business Basic Export Office Operations/Procedures Appendixes Export Glossary Recommended Reading Index

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