Small business and entrepreneurship
著者
書誌事項
Small business and entrepreneurship
（Macmillan small business series）
Macmillan Education, 1989
- : hard
- : pbk
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注記
Includes index
内容説明・目次
内容説明
This text deals with the problems and issues facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. The issues dealt with include the entrepreneurial style of management, marketing in the small firm, the importance of business planning, franchising and the reason for the high failure rate of so many small businesses.
目次
- The start-up, S.Birley
- strategies for success and route to failure, P.Burns
- the entrepreneur, J.Dewhurst
- the entrepreneurial process, H.H.Stevenson
- employee relations in the small firm, J.Stanworth
- franchising, C.Barrow
- equity finance in small firms, L.Vickery
- developing small firms out of large, T.Lorenz. Appendix - the business plan, P.Burns.
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