Theories of mass communication

著者

• DeFleur, Melvin L. (Melvin Lawrence)
• Ball-Rokeach, Sandra

書誌事項

Theories of mass communication

Melvin L. DeFleur, Sandra J. Ball-Rokeach

Longman, c1989

5th ed

• : pbk

注記

Includes bibliographies and index

内容説明・目次

巻冊次

: pbk ISBN 9780582998704

内容説明

This, the fifth edition of this text, deals with the relevance to mass communication of classical sociological and psychological theories. The first edition since 1982, it has been revised and rewritten in order to reflect current concerns. All of the data has been updated and there are new sections on important topical issues, such as differences in social characteristics among various categories of people.

目次

• Stages in the development of human communication
• the emergence of the mass press
• the development of motion pictures
• the establishment of the broadcase media
• the mass media as social systems
• mass society and the magic bullet theory
• theories of selective influence
• socialization and theories of indirect influence
• mass communication and the construction of meaning
• theoretical strategies for persuasion
• media system depending theory
• emerging media systems.

巻冊次

ISBN 9780801300073

内容説明

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA07512671
• ISBN:
  • 0582998700
  • 080130007X
• LCCN: 88009245
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 368 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HM258
  • DC19 : 302.2/34
• 件名:
  • LCSH : Mass media -- Social aspects -- History
  • LCSH : Mass media -- Social aspects -- United States -- History