Theories of mass communication
Author(s)
Bibliographic Information
Theories of mass communication
Longman, c1989
5th ed
- : pbk
Available at / 30 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographies and index
Description and Table of Contents
- Volume
-
: pbk ISBN 9780582998704
Description
This, the fifth edition of this text, deals with the relevance to mass communication of classical sociological and psychological theories. The first edition since 1982, it has been revised and rewritten in order to reflect current concerns. All of the data has been updated and there are new sections on important topical issues, such as differences in social characteristics among various categories of people.
Table of Contents
- Stages in the development of human communication
- the emergence of the mass press
- the development of motion pictures
- the establishment of the broadcase media
- the mass media as social systems
- mass society and the magic bullet theory
- theories of selective influence
- socialization and theories of indirect influence
- mass communication and the construction of meaning
- theoretical strategies for persuasion
- media system depending theory
- emerging media systems.
- Volume
-
ISBN 9780801300073
Description
This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.
by "Nielsen BookData"
