Appraising research on advertising's economic impacts

書誌事項

Appraising research on advertising's economic impacts

by Mark S. Albion and Paul W. Farris

(Report / Marketing Science Institute, no. 79-115)

Marketing Science Institute, 1979

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注記

"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."

Bibliography: p. 181-196

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    Marketing Science Institute

    Marketing Science Institute

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