Appraising research on advertising's economic impacts

Author(s)

• Albion, Mark S.
• Farris, Paul

Bibliographic Information

Appraising research on advertising's economic impacts

by Mark S. Albion and Paul W. Farris

（Report / Marketing Science Institute, no. 79-115）

Marketing Science Institute, 1979

Note

"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."

Bibliography: p. 181-196

Details

• NCID: BA07531949
• LCCN: 81145355
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
• Pages/Volumes: xiii, 197 p.
• Size: 28 cm
• Classification:
  • LCC : HF5814
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Economic aspects -- Research
• Parent Bibliography ID:
  • BA07416951