Appraising research on advertising's economic impacts

著者

• Albion, Mark S.
• Farris, Paul

書誌事項

Appraising research on advertising's economic impacts

by Mark S. Albion and Paul W. Farris

（Report / Marketing Science Institute, no. 79-115）

Marketing Science Institute, 1979

注記

"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."

Bibliography: p. 181-196

詳細情報

• NII書誌ID(NCID): BA07531949
• LCCN: 81145355
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass. (14 Story St., Cambridge 02138)
• ページ数/冊数: xiii, 197 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5814
  • DC19 : 659.1
• 件名:
  • LCSH : Advertising -- Economic aspects -- Research
• 親書誌ID:
  • BA07416951