Services marketing : new insights from consumers and managers

Author(s)

• Langeard, Éric

Bibliographic Information

Services marketing : new insights from consumers and managers

by Eric Langeard ... [et al.]

（Report / Marketing Science Institute, no. 81-104）

Marketing Science Institute, c1981

Note

Bibliography: p. 177-178

Details

• NCID: BA07541851
• LCCN: 82126854
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
• Pages/Volumes: ix, 180 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.122
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
• Parent Bibliography ID:
  • BA07416951