Cooperative advertising : practices and problems

Author(s)

• Young, Robert F. (Robert Freeman)
• Greyser, Stephen A.

Bibliographic Information

Cooperative advertising : practices and problems

by Robert F. Young and Stephen A. Greyser

（Report / Marketing Science Institute, no. 82-105）

Marketing Science Institute, 1982

Details

• NCID: BA07542253
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vii, 86 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951