Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987

Author(s)

• Ross, William T. (William Taylor)
• Marketing Science Institute. Conference

Bibliographic Information

Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987

William T. Ross, Jr

（Report / Marketing Science Institute, no. 87-111）

The Institute, [1987]

Note

Conference was held in Cambridge, Mass

Details

• NCID: BA07558683
• LCCN: 88159143
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138)
• Pages/Volumes: 16 leaves
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- United States -- Management -- Congresses
• Parent Bibliography ID:
  • BA07416951