Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987
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Bibliographic Information
Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987
（Report / Marketing Science Institute, no. 87-111）
The Institute, [1987]
Available at 5 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-379s081000079311*
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Conference was held in Cambridge, Mass