Advertising intensity in consumer goods businesses : an empirical analysis

Author(s)

• Farris, Paul

Bibliographic Information

Advertising intensity in consumer goods businesses : an empirical analysis

by Paul W. Farris

（Report / Marketing Science Institute, no. 78-118）

Marketing Science Institute, c1978

Note

Includes bibliographical references

On cover: Research program. Technical working paper

"December 1978"

Details

• NCID: BA07566659
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iv, 31 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951