Advertising intensity in consumer goods businesses : an empirical analysis
Author(s)
Bibliographic Information
Advertising intensity in consumer goods businesses : an empirical analysis
(Report / Marketing Science Institute, no. 78-118)
Marketing Science Institute, c1978
Available at / 12 libraries
-
Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-389s081000079321*
-
No Libraries matched.
- Remove all filters.
Search this Book/Journal
Note
Includes bibliographical references
On cover: Research program. Technical working paper
"December 1978"