Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies
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書誌事項
Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies
(Report / Marketing Science Institute, no. 80-107)
Marketing Science Institute, c1980
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注記
Includes bibliographical references
On cover: Researach program. Technical working paper
"October 1980"