Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies

Author(s)

• Farris, Paul
• Albion, Mark S.

Bibliographic Information

Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies

by Paul W. Farris and Mark S. Albion

（Report / Marketing Science Institute, no. 80-107）

Marketing Science Institute, c1980

Note

Includes bibliographical references

On cover: Researach program. Technical working paper

"October 1980"

Details

• NCID: BA0756682X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iv, 28 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951