Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies

著者

• Farris, Paul
• Albion, Mark S.

書誌事項

Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies

by Paul W. Farris and Mark S. Albion

（Report / Marketing Science Institute, no. 80-107）

Marketing Science Institute, c1980

注記

Includes bibliographical references

On cover: Researach program. Technical working paper

"October 1980"

詳細情報

• NII書誌ID(NCID): BA0756682X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: iv, 28 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951