Marketing management : a comprehensive reader

Author(s)

• Sheth, Jagdish N.
• Garrett, Dennis E.

Bibliographic Information

Marketing management : a comprehensive reader

[edited by] Jagdish N. Sheth, Dennis E. Garrett

South-Western Pub. Co., c1986

• pbk.

Note

Includes bibliographies

Details

• NCID: BA07578363
• ISBN:
  • 0538192305
• LCCN: 85062011
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: x, 1026 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management