Business strategy : a guide to concepts and models
著者
書誌事項
Business strategy : a guide to concepts and models
Macmillan, 1989
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注記
Bibliography: p. 161-163
Includes index
内容説明・目次
内容説明
The book covers definitions and examples of well known concepts and models in business strategy. This need from stems inefficiency and confusion in communication between people in organisations as they tend to put different meanings into different modern concepts - words such as 'business mission' or 'entry barrier'.
目次
An Update on Modern Management Thinking - 50 Concepts Defined and Described - 20 Well Known Models that are Being Used in Business and Organisations
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