Business strategy : a guide to concepts and models
Author(s)
Bibliographic Information
Business strategy : a guide to concepts and models
Macmillan, 1989
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Note
Bibliography: p. 161-163
Includes index
Description and Table of Contents
Description
The book covers definitions and examples of well known concepts and models in business strategy. This need from stems inefficiency and confusion in communication between people in organisations as they tend to put different meanings into different modern concepts - words such as 'business mission' or 'entry barrier'.
Table of Contents
An Update on Modern Management Thinking - 50 Concepts Defined and Described - 20 Well Known Models that are Being Used in Business and Organisations
by "Nielsen BookData"