Advertising at the crossroads

Author(s)

• Geller, Max A.

Bibliographic Information

Advertising at the crossroads

Max A. Geller

（The History of advertising : 40 major books in facsimile）

Garland, 1985

Note

Reprint. Originally published: New York : Ronald Press, 1952

Revision of thesis (Ph. D.)--New York University, 1951

Bibliography: p. 305-316

Includes indexes

• NCID: BA07613023
• ISBN:
  • 082406738X
• LCCN: 84046044
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 335 p.
• Size: 23 cm
• Classification:
  • LCC : HF5813.U6
  • DC19 : 338.4/76591/0973
• Subject Headings:
  • LCSH : Advertising -- United States
  • LCSH : Advertising -- United States -- Self-regulation
• Parent Bibliography ID:
  • BA00443005