Advertising ideas

Author(s)

• Caples, John

Bibliographic Information

Advertising ideas

John Caples

（The History of advertising : 40 major books in facsimile）

Garland Pub., 1986

Note

Reprint. Originally published: New York : McGraw-Hill, 1938

Details

• NCID: BA07620029
• ISBN:
  • 0824067452
• LCCN: 84046051
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 205 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising copy
• Parent Bibliography ID:
  • BA00443005