The Relationship of advertising expenditures to sales : an anthology of classic articles

Author(s)

• Ghosh, Avijit
• Craig, C. Samuel

Bibliographic Information

The Relationship of advertising expenditures to sales : an anthology of classic articles

edited by Avijit Ghosh, C. Samuel Craig

（The History of advertising : 40 major books in facsimile）

Garland Pub., 1986

Note

Includes bibliographies

Details

• NCID: BA07620506
• ISBN:
  • 0824067649
• LCCN: 84046070
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 24 cm
• Classification:
  • LCC : HF5811
  • DC19 : 338.4/36591
• Subject Headings:
  • LCSH : Advertising -- Costs -- Addresses, essays, lectures
  • LCSH : Sales -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA00443005