The Relationship of advertising expenditures to sales : an anthology of classic articles

著者

• Ghosh, Avijit
• Craig, C. Samuel

書誌事項

The Relationship of advertising expenditures to sales : an anthology of classic articles

edited by Avijit Ghosh, C. Samuel Craig

（The History of advertising : 40 major books in facsimile）

Garland Pub., 1986

注記

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA07620506
• ISBN:
  • 0824067649
• LCCN: 84046070
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 1 v. (various pagings)
• 大きさ: 24 cm
• 分類:
  • LCC : HF5811
  • DC19 : 338.4/36591
• 件名:
  • LCSH : Advertising -- Costs -- Addresses, essays, lectures
  • LCSH : Sales -- Addresses, essays, lectures
• 親書誌ID:
  • BA00443005