Market-driven strategies in health care

Author(s)

• Coddington, Dean C.
• Moore, Keith D.

Bibliographic Information

Market-driven strategies in health care

Dean C. Coddington, Keith D. Moore ; foreword by Robert H. Waterman, Jr

（Jossey-Bass health series）（The Jossey-Bass management series）

Jossey-Bass, 1987

1st ed

Note

Bibliography: p. 313-327

Includes index

Details

• NCID: BA07681216
• ISBN:
  • 1555420451
• LCCN: 86046330
• Country Code: us
• Title Language Code: eng
• Place of Publication: San Francisco
• Pages/Volumes: xxviii, 337 p.
• Size: 24 cm
• Classification:
  • LCC : RA965.5
  • DC19 : 362.1/068/8
• Subject Headings:
  • LCSH : Hospitals -- Marketing
  • LCSH : Strategic planning
  • MESH : Delivery of Health Care -- economics -- United States
  • MESH : Marketing of Health Services -- trends -- United States
• Parent Bibliography ID:
  • BA01426715
  • BA00116847