Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
著者
書誌事項
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
Routledge, 1989
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注記
Selected papers from the Fourth International Conference on Distribution, held at Luigi Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University
内容説明・目次
内容説明
Covers the theory and practice of national and international retail and marketing channels, and provides a structural overview of the producer-distributor relationship as well as analyses of channel control and management. This book should be of interest to advanced students and researchers in retail, marketing, and business studies.
目次
1: The Structure of Vertical Relationships 1. Consumers' Behaviour and Producer Distributor Relationships in Convenience Goods Markets Luca Pellegrini 2. Strategies to Cope with Retailer Buying Power Susan Segal-Horn and John McGee 3. Horizontal Competition in Retailing and the Structure of Manufacturer-Retailer Relationships John A. Dawson and Susan A. Shaw 4. Retail Purchasing Prices: Theoretical and Empirical Viewpoints A. Roy Thurik, Vincent Dijk and J. M. Kleijweg 5. Strategic Interaction within a Channel K. Sridhar Moorthy and Peter Fader 6. Impact of Market Characteristics on Producer-Distributor Relationships Sudhir H. Kale Section 2: Managing Channel Relationships 7. The Wholesalers' Role in Performing Marketing Functions: Wholesaler Versus Manufacturer Perceptions Bert Rosenbloom 8. Expectancy Theory: A Framework for Analysing Relationships between Dependent yet Autonomous Channel Members Elizabeth K. La Fleur, Danny R. Arnold and Garry D. Smith 9. Model of Franchisor Market Penetration in an Area of Dominant Influence Patrick J. Kaufmann and V. Kasturi Rangan 10. Multiple Issue Bargaining in Marketing Channels: an Experimental Test of Coleman's Model Duangtip Tantiwong and Sunil Gupta Section 3: Marketing Channel Evolution 11. Toward a Strategic Model of Marketing Channel Evolution Marc Filser and Edward W. McLaughlin 12 From-Home Shoping. Where is it Leading? Eleonor G. May and Stephen A. Greyser 13. Consumer Store Choice and Retail Competition A. Steward Fotheringham 14. The Impact of the Changed Balance of Power from Manufacturer to Retailer in the UK Packaged Groceries Market Leslie de Chernatony 15. Own Lables. Beliefs and Reality Mark. D. Uncles and Katrina Ellis 16. Department Store Concessions. Strategic Decisions and Consumer Reactions Peter J. McGoldrick.
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