Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships

著者

• Pellegrini, Luca
• Reddy, Srinivas K.
• International Conference on Distribution
• Università commerciale Luigi Bocconi. Centro di studi sul commercio
• New York University. Dept. of Marketing

書誌事項

Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships

edited by Luca Pellegrini and Srinivas K. Reddy

Routledge, 1989

注記

Selected papers from the Fourth International Conference on Distribution, held at Luigi Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University

詳細情報

• NII書誌ID(NCID): BA07686752
• ISBN:
  • 0415032180
• LCCN: 88038099
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xviii, 326 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.129
  • DC19 : 658.8/4
• 件名:
  • LCSH : Marketing channels -- Congresses
  • LCSH : Retail trade -- Congresses