Using the microcomputer in marketing

Author(s)

• Parkinson, Lynn K.
• Parkinson, Stephen T. (Stephen Trent)

Bibliographic Information

Using the microcomputer in marketing

Lynn K. Parkinson and Stephen T. Parkinson

（The McGraw-Hill marketing series）

McGraw-Hill, c1987

• est.

Note

Includes index

Details

• NCID: BA07693521
• ISBN:
  • 0070841632
• LCCN: 86027364
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: ix, 158 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.125
  • DC19 : 658.8/0028/5416
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Microcomputers
• Parent Bibliography ID:
  • BA00548364