Readings in marketing management from the European journal of marketing

Author(s)

• Greenley, Gordon E.
• Shipley, David

Bibliographic Information

Readings in marketing management from the European journal of marketing

edited by Gordon E. Greenley, David Shipley

McGraw-Hill, c1988

Other Title

Readings in marketing management

Uniform Title

European journal of marketing

Note

Half title: Readings in marketing management

Bibliography: p

Details

• NCID: BA07720340
• ISBN:
  • 0070841837
• LCCN: 87026847
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: vii, 326 p.
• Size: 25 cm.
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management