Cases in advertising and promotion management

Author(s)

• Quelch, John A.
• Farris, Paul

Bibliographic Information

Cases in advertising and promotion management

John A. Quelch, Paul W. Farris

Business Publications, 1987

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA07721285
• ISBN:
  • 0256037132
• LCCN: 86072244
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Plano, Tex.
• Pages/Volumes: xv, 759 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Case studies
  • LCSH : Sales promotion -- Case studies