Alternative strategies for strategy research in marketing

Author(s)

• Abell, Derek F.

Bibliographic Information

Alternative strategies for strategy research in marketing

by Derek F. Abell

（Report / Marketing Science Institute, no. 78-100）

Marketing Science Institute, 1978

Note

"February 1978"

On cover: Marketing Science Institute working paper

Details

• NCID: BA0772351X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iv, 26 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951