The main source : learning from television news
Author(s)
Bibliographic Information
The main source : learning from television news
(People and communication, v. 17)
Sage Publications, c1986
- pbk.
Available at 10 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 256-268) and index
Description and Table of Contents
Description
The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the public's `main source' for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.
Table of Contents
PART ONE: INTRODUCTION
Information Flow in Society
The Social Role of Television News
Theoretical Perspectives
PART TWO: AUDIENCE STUDIES
Long-Term Information and Media Usage
Comprehension of a Week's News
Comprehension of a Single Evening's News
Information-Processing Theory and Television News
Information and Meaning
Audience Explanations of Social Issues
PART THREE: PRODUCER FACTORS
News Story Attributes and Comprehension
News Comprehension and the Working Journalist
PART FOUR: CONCLUSIONS
Television News
Beyond Comprehension
by "Nielsen BookData"