書誌事項

Advertising, management, and society : a business point of view

[edited by] Francesco M. Nicosia

McGraw-Hill, [1974]

  • : pbk

大学図書館所蔵 件 / 32

この図書・雑誌をさがす

注記

A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley

Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers

Bibliography: p. 371-377

詳細情報

ページトップへ