Advertising, management, and society : a business point of view
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書誌事項
Advertising, management, and society : a business point of view
McGraw-Hill, [1974]
- : pbk
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注記
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers
Bibliography: p. 371-377
