Advertising, management, and society : a business point of view
著者
書誌事項
Advertising, management, and society : a business point of view
McGraw-Hill, [1974]
- : pbk
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注記
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers
Bibliography: p. 371-377