Advertising strategy : a communication theory approach

Author(s)

• Percy, Larry
• Rossiter, John R.

Bibliographic Information

Advertising strategy : a communication theory approach

Larry Percy, John R. Rossiter

Praeger, 1980

Note

Bibliography: p. 274-295

Includes index

• NCID: BA07750931
• ISBN:
  • 0030559065
• LCCN: 79025228
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 301 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising media planning