Readings in strategic marketing : analysis, planning, and implementation
Author(s)
Bibliographic Information
Readings in strategic marketing : analysis, planning, and implementation
（The Dryden Press series in marketing）
Dryden Press, c1988
Available at 3 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-410s081000079592*
Note
Includes bibliographies and index