Readings in strategic marketing : analysis, planning, and implementation

Author(s)

• Weitz, Barton A.
• Wensley, Robin

Bibliographic Information

Readings in strategic marketing : analysis, planning, and implementation

[compiled by] Barton A. Weitz, Robin Wensley

（The Dryden Press series in marketing）

Dryden Press, c1988

Note

Includes bibliographies and index

Details

• NCID: BA07754692
• ISBN:
  • 0030208645
• LCCN: 87022274
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: x, 534 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.135
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03762950