Dictionary of marketing terms

Author(s)

• Anderson, Paul F.
• Bennett, Peter D.

Bibliographic Information

Dictionary of marketing terms

contributors, Paul F. Anderson ... [et al.] ; editor, Peter D. Bennett

American Marketing Association, c1988

Note

Bibliography: p. [217]-220

Details

• NCID: BA07803958
• ISBN:
  • 0877571945
• LCCN: 88024116
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: ix, 220 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/003/21
• Subject Headings:
  • LCSH : Marketing -- Dictionaries