From concept to market
著者
書誌事項
From concept to market
Wiley, c1989
- : pbk
- : cloth
大学図書館所蔵 全10件
注記
Bibliography: p. 240-243
Includes index
内容説明・目次
- 巻冊次
-
: pbk ISBN 9780471501251
内容説明
This study documents the stages through which a new product or service must pass before entering the marketplace. The author explains how to document an idea, start a company, write a business plan and obtain financing. The licensing and patenting processes are also examined.
目次
- The Search
- Log Book
- Documentation
- Evaluation
- Patent Search
- Marketing Research
- Building a Prototype
- Marketing Your Idea
- Invention Brokers
- The Licensing Procedure
- Patenting
- Starting Your Own Company
- Writing a Business Plan
- Getting Money
- Venture Capital
- Contract Maufacturing
- Pricing
- Distribution
- Bibliography
- Index.
- 巻冊次
-
: cloth ISBN 9780471501268
内容説明
Offered here is a complete guide to bringing your idea for a product or service to market. Gary Lynn shows you how to document your idea, start your own company, and write a business plan and get financing. He also explains the licensing and patenting processes, contract manufacturing, distribution, pricing and marketing. The book is packed with examples of how the new product innovation process really works, and shows you step-by-step how to carry your idea through all phases of creating a new product. This guide will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer. The book will be of benefit to managers of small businesss and marketing personnel.
目次
- The search
- log book
- documentation
- evaluation
- patent search
- marketing research
- building a prototype
- marketing your idea
- invention brokers
- the licensing procedure
- patenting
- starting your own company
- writing a business plan
- getting money
- venture capital
- contract manufacturing
- pricing
- distribution
- copy of forms.
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