Effective media planning : a guide to help advertisers and agencies develop plans that work

著者

• Priemer, August B.
• Weightman, Jane
• Johns, Kirsty

書誌事項

Effective media planning : a guide to help advertisers and agencies develop plans that work

by August B. Priemer

Lexington Books, c1989

注記

Includes bibliographical references (p. [265]-266)

Includes index

詳細情報

• NII書誌ID(NCID): BA07854595
• ISBN:
  • 0669208086
• LCCN: 89030940
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: x, 272 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5826.5
  • DC19 : 659.1/11
• 件名:
  • LCSH : Advertising media planning