Morality and the market : consumer pressure for corporate accountability
著者
書誌事項
Morality and the market : consumer pressure for corporate accountability
（Consumer research and policy series）
Routledge, 1990
- : hard
- : pbk
大学図書館所蔵 件 / 全34件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. 310-345
Includes indexes
内容説明・目次
- 巻冊次
-
: hard ISBN 9780415004374
内容説明
This book defines "ethical purchase behaviour" as an often unrecognized element in the marketing mix, and shows how it may be used to ensure social responsibility in business. This book should be of interest to students of marketing and social adminstration, and also to consumer pressure groups.
目次
Part One: Ethical Purchase Behaviour and the Social Control of Business 1. Capitalism and Consumer Sovereignty 2. Social Control of Business: Corporate Social Responsibility 3. Social Control of Business: From Responsibility and Philanthropy to Accountability 4. Pressure Groups and Pluralism 5. The Boycott Tactic 6. Pressure Groups in the Marketing System Part Two: The Use and Effects of Consumer Boycotts 7. Consumer Boycotts of Business 8. Consumer Boycott Case Studies 9. Effectiveness in the Use of Boycotts and Management Responses.
- 巻冊次
-
: pbk ISBN 9780415058216
内容説明
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? The current debate about business ethics and the role of business in society has focused attention on corporate moral and commercial obligations. As a consequence, consumer sovereignty, and its use to determine ethical business practice, has become an important issue. In this review of the relationship between business and society, Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers, often in conjunction with pressure groups, have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. In asking what decisions do consumers make in markets?, he concludes that the market may act as an arbiter of good and bad business practice. Focusing on consumer boycotts as a specific form of this consumer behaviour, and explaining how boycotted business.
This book should be of interest to lecturers and students of marketing and social administration, also of interest to consumer pressure groups.
目次
Part One: Ethical Purchase Behaviour and the Social Control of Business 1. Capitalism and Consumer Sovereignty 2. Social Control of Business: Corporate Social Responsibility 3. Social Control of Business: From Responsibility and Philanthropy to Accountability 4. Pressure Groups and Pluralism 5. The Boycott Tactic 6. Pressure Groups in the Marketing System Part Two: The Use and Effects of Consumer Boycotts 7. Consumer Boycotts of Business 8. Consumer Boycott Case Studies 9. Effectiveness in the Use of Boycotts and Management Responses 10. Conclusions.
「Nielsen BookData」 より
