Marketing

Author(s)
Bibliographic Information

Marketing

Eric N. Berkowitz, Roger A. Kerin, William Rudelius

Irwin, 1989

2nd ed

Available at 17 libraries
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Note

Bibliography: p. 702-719

Includes indexes

Details
  • NCID
    BA07911065
  • ISBN
    • 0256075131
  • LCCN
    88027583
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, IL
  • Pages/Volumes
    xxv, 752 p.
  • Size
    27 cm
  • Classification
  • Subject Headings
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