Objectives and standards of performance in marketing management

Author(s)

• Miller, Ernest C.

Bibliographic Information

Objectives and standards of performance in marketing management

Ernest C. Miller

（AMA research study, 85）

American Management Association, c1967

Note

Bibliography: p. 109-110

Details

• NCID: BA07935890
• LCCN: 67028369
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [New York]
• Pages/Volumes: 110 p
• Size: 29 cm
• Classification:
  • LCC : HD21
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA07274686