Strategy : a guide to marketing for senior executives and directors

著者

• Christopher, Martin
• Majaro, Simon
• McDonald, Malcolm

書誌事項

Strategy : a guide to marketing for senior executives and directors

Martin Christopher, Simon Majaro, Malcolm McDona

Wildwood House , Gower Pub. Co., 1989, c1987

注記

Reprint. Originally published: Strategy search. Aldershot, Hants, England : Gower, c1987

Bibliography: p.[179]

Includes index

詳細情報

• NII書誌ID(NCID): BA07974633
• ISBN:
  • 0704506181
• LCCN: 89016513
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Aldershot, Hants, England,Brookfield, Vt.
• ページ数/冊数: 183 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning