Strategy : a guide to marketing for senior executives and directors

Author(s)

• Christopher, Martin
• Majaro, Simon
• McDonald, Malcolm

Bibliographic Information

Strategy : a guide to marketing for senior executives and directors

Martin Christopher, Simon Majaro, Malcolm McDona

Wildwood House , Gower Pub. Co., 1989, c1987

Note

Reprint. Originally published: Strategy search. Aldershot, Hants, England : Gower, c1987

Bibliography: p.[179]

Includes index

Details

• NCID: BA07974633
• ISBN:
  • 0704506181
• LCCN: 89016513
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aldershot, Hants, England,Brookfield, Vt.
• Pages/Volumes: 183 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning