Standardized survey interviewing : minimizing interviewer-related error

Bibliographic Information

Standardized survey interviewing : minimizing interviewer-related error

Floyd J. Fowler, Jr., Thomas W. Mangione

(Applied social research methods series, v. 18)

Sage Publications, c1990

  • : hard
  • : pbk

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Note

Bibliography: p. 145-147

Includes index

Description and Table of Contents

Description

Accuracy, reliability, verifiable and error-free results - these are the goals that anyone involved in survey interviewing desires. A practical guide to producing standardized - and reliable - interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and a compilation of research evidence from other prominent methodologists. How to avoid errors, sampling design issues, question construction methods, supervision techniques, training methods and the organization of data collection staffs are all thoroughly examined. In addition, prescriptions for improving the quality of survey data results are clear and concise. Both students learning survey research methods for the first time and experienced, active researchers will find this volume indispensable.

Table of Contents

What is a Standardized Survey Interview? What is Interviewer-related Error? Standardized Interviewing Techniques Establishing the Context for the Standardized Interview The Role of Question Design in the Standardized Interview Interviewer Selection and Interviewer-Related Error Training Interviewers Interviewer Supervision How to Reduce Interviewer-Related Error in Surveys

by "Nielsen BookData"

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