Survey research methods
Author(s)
Bibliographic Information
Survey research methods
（Applied social research methods series, v. 1）
Sage Publications, c1988
Rev. ed
- : pbk.
Available at / 11 libraries
-
No Libraries matched.
- Remove all filters.
Note
Bibliography: p. 153-155
Includes index
Description and Table of Contents
Description
From sampling to questionnaire design to data analysis, Fowler's basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.
Table of Contents
Introduction
Sampling
Nonresponse
Implementing a Sample Design
Methods of Data Collection
Designing Questions to be Good Measures
Design of a Questionnaire
Survey Interviewing
Preparing Survey Data for Analysis
Ethical Issues in Survey Research
Providing Information About Survey Methods
Survey Error in Perspective
by "Nielsen BookData"
