The purpose-driven organization : unleashing the power of direction and commitment

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The purpose-driven organization : unleashing the power of direction and commitment

Perry Pascarella, Mark A. Frohman

(The Jossey-Bass management series)

Jossey-Bass Pub., 1989

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内容説明

Explains how organizational leaders, by defining and developing a corporate purpose, can create a framework for making decisions that will unleash company potential for creativity, initiative, and innovation. Shows step by step how to uncover an organization's unique purpose and spark a unifying vitality and commitment among employees.

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